New Arrivals

Bright, bold and built for everyday adventures, Frugi's Terrific Circular Top is as comfy as it is fun! Made from soft, breathable organic cotton i...

These Sundown Pyjamas from Frugi are made from soft and cosy organic cotton with extra long rib cuffs that unfold - perfect for growth spurts. In a...

Party hats at the ready - Frugi's Party Skater Dress is ready for a boogie! The full circular skirt offers maximum twirlability for rocking the dan...

Get ready for cosy adventures with our Bude Borg Gilet! Made from recycled polyester borg fleece, this gilet is super snuggly and kinder to the pla...

This long-sleeved Kari Dress is ready for playdates and fun this autumn and beyond. With popper fastenings on both shoulders to make getting dresse...

Calling all little adventurers! It's time to cosy up in our Superb Stitched Sweatshirt, the ultimate exploring companion for little ones. Made from...

Crafted from snuggly soft organic cotton, this Zelah Zip Up All In One super soft and snuggly with no nasty chemicals, ensuring that your little on...

These bib style Character Puddle Buster Trousers, from Frugi's Puddle Busters range, are made from 100% post-consumer recycled plastic with a PU co...