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Inspired by the magical Aurora Borealis or Northern Lights that can be spotted in Sweden's starry night sky, this long-sleeved Frugi Alfie Raglan T...

Add some colourful magic to your little superstar's outfits with these beautifully soft and cosy Hygge High Knee Socks! In a bright and bold Rainb...

The perfect finishing touch to your little one's Frugi outfits, these beautifully soft and snuggly Little Socks will help to keep their tiny toes w...

Great for keeping your little bear cub's toes warm and snuggly, these socks have fab grippy prints on the soles that are perfect for helping with t...

Help make your day bloom with this stunningly soft and stretchy Grown Ups Bryher Top! 95% Organic Cotton 5% Elastane Jersey GOTS Certified

Help make your day bloom with this stunningly soft and stretchy Grown Ups Bryher Top! 95% Organic Cotton 5% Elastane Jersey GOTS Certified

Your mini explorer will earn their adventure patch with Frugi’s brand NEW Ted Fleece Jacket! Made from a super-duper soft and snuggly recycled flee...

A bloomin' gorgeous accessory for your little explorer's adventures, Frugi’s Sidney Stretch Snood is made from soft organic cotton and is super st...

This long-sleeved Button Applique Top from Frugi is made from soft organic cotton.  100% Organic cotton interlock GOTS Certified

Add a rainbow of colour to every adventure with our classic Bobby Applique Top! Making mucky messes more manageable, the clever envelope neckline ...

This 3 pack of Rock My Socks from Frugi are made from soft organic cotton with a touch of stretchy elastane to help them last longer. With colourfu...

Made from recycled material this pack-away tote bag has handy velcro looped fastenings, perfect for attaching to a pram or a buggy. Details inc...

An essential for little wardrobes, these classic Frugi Parsnip Pants are made from super soft organic cotton with an all over print! Designed with ...

In an all over print, these Libby Printed Leggings from Frugi are ideal for layering under dresses and skirts. With a comfy elasticated waistband, ...

In an all over print, these Libby Printed Leggings from Frugi are ideal for layering under dresses and skirts. With a comfy elasticated waistband, ...

This long-sleeved Skater Dress from Frugi has a fab full skirt that is perfect for twirls! Made from soft organic cotton in an all over print, this...

Now available in a fab 2-pack, Frugi’s Astrid Headbands make a bow-tiful finishing touch to your little one's outfits and are great for helping to...

These NEW Briar Knitted Booties from Frugi's adorable My First Frugi collection are made from soft organic cotton with a cosy lining, great for kee...

This Cute As A Button Cardi, from Frugi's My First Frugi range, is made from 100% soft organic cotton in a Grey Marl garter stitch design with Farm...

From Frugi's My First Frugi range, this Little Collared Babygrow is made from 100% soft organic cotton in a Bumblebee Breton design. With Farmyard ...

Made from recycled material this pack-away tote bag has handy velcro looped fastenings, perfect for attaching to a pram or a buggy. Details inc...

Made from recycled material. Features include, reflective print, hanging loop, front zipped pocket, lovely Frugi zip pulls shaped as a cloud, cloud...

Made from recycled material. Features reflective print details, elasticated side pocket which are the perfect fit for a Water Bottle, Buckle fasten...

Made from recycled material features a lovely Frugi zip pull shaped as a cloud.  Dimensions: 21cm length, 8cm height, 7cm depth  

Made from recycled material features a lovely Frugi zip pull shaped as a cloud.  Dimensions: 21cm length, 8cm height, 7cm depth  

Made from recycled material features a lovely Frugi zip pull shaped as a cloud.  Dimensions: 21cm length, 8cm height, 7cm depth  

Made from recycled material features a lovely Frugi zip pull shaped as a cloud.  Dimensions: 21cm length, 8cm height, 7cm depth  

Made from recycled material. Features outer zipped pocket with Frugi cloud zip pull, D-ring which interacts with a clip in our adventurer back pack...

Made from recycled material. Features outer zipped pocket with Frugi cloud zip pull, D-ring which interacts with a clip in our adventurer back pack...

A lovely double layer organic cotton blanket featuring our fun splash stripe all-over print on one side and a soft cream towelling on the other, wi...

Here is the perfect baby blanket! In a gorgeously soft midweight knit it is designed for special new arrivals and will be treasured for a long time...

In two eye-catching designs, these super comfy organic cotton socks are the business. In a new trainer sock length, the all-over multi-coloured hea...

In two eye-catching designs, these super comfy organic cotton socks are the business. The navy blue with rainbow cloud design and uplifting rainbow...

Staying in-in is the new going out-out and our cuffed Lyme loungers would be happy to accompany you! Made in our organic cotton fabric with a littl...

Poncho, shawl and scarf in one? Look no further than our ingenious Sixpenny poncho. A flattering and versatile layer designed to finish off a varie...

These terry Toasty Tights from Frugi, in a Bright Rainbow with India Ink heels and toes, are made from super soft and cosy organic cotton - perfect...

This 3 pack of Rock My Socks from Frugi are made from soft organic cotton with a touch of stretchy elastane to help them last longer. With colourfu...

This Yummy Insulated Food Flask from Frugi is made from stainless steel in a Bumblebee Yellow with a Duck print and a contrasting Deep Spruce screw...

These Parsnip Hareem Trousers from Frugi's Bloom range are made from beautifully soft and stretchy organic cotton. In a Scandi Floral all over prin...

This brand NEW Alex Maternity & Nursing Jumper, from Frugi's Bloom range, is made from 100% soft organic cotton. In an Indigo Blue and Stars de...

 Brushback pinafore style dress with either a long sleeve body (ages 0-2yrs) or long sleeve top (2-5yrs) underneath for a coordinating look. Dress:...

An essential for little wardrobes, these classic Frugi Parsnip Pants are made from super soft organic cotton in a Green Life At The Farm all over p...

This zip-up Hayle Hoody from Frugi, in an Indigo Blue, is made from soft and cosy organic cotton. With a Rainbow applique on the front, this hoody ...

This Zip Up Babygrow from Frugi is made from soft organic cotton in a Soft White Cosmic Wave all over print with Pacific Aqua binding and cuffs. Wi...

These Lovely 2 Pack Muslins from Frugi, made from 100% organic cotton, are not only extra absorbent but they're also super soft on delicate skin. T...

Please note: This item is coming up small and we recommend sizing up Leggings Designed in Finland. Made in Europe (EU)  Jersey: 95% Organic Cotton ...

Please note: This item is coming up small and we recommend sizing up Balloon style adults dress Designed in Finland. Made in Europe (EU) Jersey: 95...